YouTube Ads Sentiment
Investigated the impact of YouTube’s unskippable ad format on user engagement and retention. The study explored key factors such as ad length, user satisfaction, interaction rates, and the role of ad blockers and YouTube Premium subscriptions.
Using a survey targeting YouTube users aged 18-50, I analyzed audience sentiment and behavioral patterns to determine the effectiveness of unskippable versus skippable ads. The findings provided insights into how different ad formats influence user experience and brand perception, offering strategic recommendations for optimizing digital ad placements on streaming platforms.
This research was instrumental in understanding evolving audience behaviors in the digital advertising space and how platforms can refine their ad strategies to enhance engagement without negatively impacting user experience.
Gen Alpha Consumer Research
This research is in collaboration with the Acceleration Community of Companies. Student project that explores the behavioral patterns, digital consumption habits, and brand engagement preferences of Generation Alpha—children born after 2010 who are growing up in a hyper-digital world. As the first fully tech-native generation, Gen Alpha presents unique challenges and opportunities for brands looking to build long-term connections.
Through a combination of social listening, survey analysis, and audience insight mining, this study examines how Gen Alpha interacts with digital content, their expectations from brands, and the role of emerging platforms like YouTube Kids, TikTok, and AI-driven experiences. The research aims to provide strategic recommendations for brands seeking to future-proof their marketing strategies and effectively engage this influential generation as they grow into key consumers.