Golden State Warriors
“Bring The Bay” Campaign
Developed a strategic communications package to support the Warriors’ “Bring the Bay” campaign and ten-game bundle plan, aimed at reconnecting with die-hard fans and restoring Oracle Arena’s legendary atmosphere at Chase Center.
Project Highlights
Creative brief: Defined key messaging, positioning the Warriors as “The Bay’s Team” and driving ticket sales for 10,000 ten-game bundles.
Op-ed: “From Oracle to Chase: The Warriors Are Calling the Real Fans Back Home” — a rallying cry for fans to reclaim their energy at Chase Center.
FAQ and news release: Detailed ticket perks, accessibility, and affordability while reinforcing the Warriors’ commitment to fan inclusivity and community engagement.
This project blended PR strategy, brand storytelling, and fan engagement, ensuring every touchpoint strengthened the Warriors’ connection with their most loyal supporters.
LuluLemon”Soft Meets Strong” Campaign
Developed a strategic brand campaign positioning Lululemon as the go-to athleisure brand for Gen Z by blending style, durability, and community-driven sports like climbing, pickleball, and run clubs.
Project Highlights
Creative brief: Defined key messaging to highlight performance, trend-driven pastel colorways, and niche sport partnerships.
Op-ed: Explored how Gen Z is reshaping fitness culture through social sports.
FAQ and news release: Differentiated Lululemon from competitors by emphasizing performance, inclusivity, and real-world brand activations.
This project fused PR, influencer marketing, and experiential activations to strengthen Lululemon’s cultural relevance with young athletes.