Mickey 17 at USC Activation
Our USC PRSSA team partnered with Warner Bros. Discovery to create a unique promotional event. We hosted a Robert Pattinson look-alike contest at a local bar, drawing in fans and film enthusiasts. To amplify engagement, we produced social content tied to the movie’s themes and collaborated with film clubs and influencers to promote screenings and events. This activation blended community engagement, social media strategy, and influencer outreach to generate buzz ahead of the film’s release.
Joker Folie a Deux at USC Activation
Our USC PRSSA team partnered with Warner Bros. Discovery to create a unique, immersive experience. We hosted a karaoke night at a local bar with themed cocktails inspired by the film, reaching out to influencers and student organizations to drive attendance and engagement. Additionally, we coordinated with campus groups to promote exclusive screenings and events, ensuring strong student turnout. This activation blended entertainment marketing, influencer outreach, and event planning to generate excitement ahead of the film’s release.