She Knows Ball
The Golden State Valkyries are a new franchise in a league that’s having a cultural moment — and She Knows Ball is my take on how they could own it. This mock campaign introduces Val, an AI mascot designed to embody the team’s identity and connect with fans in a way that feels modern and interactive. I designed busboard ads to anchor the campaign in the physical world, and built out a landing page complete with an “Ask Val” Q&A component — a prototype experience meant to show the potential of an AI-powered brand presence, not just talk about it.
Subway Footlong Cookie
Late night. No plans. And something’s calling your name. This mock campaign for Subway’s Footlong Cookie was built around a simple truth: Gen Z doesn’t just eat late night — they romanticize it. Taking inspiration from sneaky link culture, I developed a campaign that uses raunchy humor and suggestive themes to position the Footlong Cookie as the most tempting late-night rendezvous you didn’t see coming. The result is creative that feels native to the culture it’s speaking to — bold, self-aware, and a little too good to ignore.